bgreen commits to joining One Per Cent For The Planet

We're back, and we've been busy. Over the next week or two we'll be updating you on everything that's gone on during the summer. As a taster of this, here's an update regarding the excellent 1% FTP initiative.

The centrepiece of our original plan to “walk the walk” in our commitment to the environment and to social entrepreneurship was a plan to donate 5% of our net profits to charity. However, we were impressed after a meeting with one of our bgreen Advisory Board (and IESE MBA) Hervé Humbert, with his company Bloospring’s association with One Per Cent For The Planet, an international scheme to have companies give 1% of their turnover to charity. It has many adherents, including the celebrated singer/songwriter Jack Johnson. This is a clearly a significant commitment, and we want it to be - while we clearly wouldn’t be able to join this scheme before turning a profit, we decided that a well-recognised scheme would give more solidity and credibility to our commitment, and therefore have decided to commit to joining the scheme as soon as we are in profit.

We want to be held to our commitments by our investors and employees, to do what we say we will, so this commitment is now written into the Business Plan and we expect everyone to hold us to account.