As a coda to The Good Entrepreneur competition, we now have a paragraph on their site from TGE's Steve Sedgwick (he's one of CNBC's main presenters, I think) about our entry:
"Rob Marchant - Climate Change Retail
Well put together. Combining the need to educate and push the roll-out of proven green, energy saving products. I think the idea will be a great success but my concern surrounds the basic concept of a retail format. Having physical retail stores rather than perhaps a dedicated online offering as a standalone still requires a physical footfall and hence increased energy consumption from store set up to transport to and from the store."
Well that's quite complimentary, really. I'm delighted.
Responding to Steve's concern, the obvious answer is that we would LOVE to do an online-only shop, if ONLY people would buy from it. But there are already plenty, and they don't.
It's a shame, while I understand entirely that your carbon footprint is higher in retail, you have to deal with the way people are now, not the way you would like them to be. Educate first, move them to online purchase later. The key thing is to change their domestic habits, whatever it takes to get there.
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