Over the last week or so I've done a couple of investor presentations, and one of the slides I always get questions on is the Marketing Plan. We aim to spend as little money as possible, avoid bulk media and get a big impact.
Sounds good. Now, how do you do the impossible? Well, using Guerrilla Marketing. People nowadays have low tolerance threshold for anything standard, plus it's expensive. We us publicity by word of mouth, events, stunts, interactive marketing, press releases, social networks, you name it as long as it's non-standard. I've just found this over at http://www.creativeguerrillamarketing.com/ for some great examples.
Ideas welcome!
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